onlineabteilung is your adequate replacement for your in-house online department

customer oriented — you discuss all instructions and wishes with our project director who will distribute all required tasks within the team.

project oriented — all team members are experts on their respective field and are put together individually.

demand driven — no unnecessary costs for the time you don't have any current projects.

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Freshzweinull.de

From a blog to newsmagazine

“freshzweinull” is a news-project, which sights the news around the subject internet. These subjects are reported censoriously and, supplemented with contributions of Blogger, Twitter-Users, Pod- and Videocasts, summarized to extensive news.

“freshzweinull” started as a blog, but neither the visual appearance nor the offered features were contemporary or according to the professionally content. Besides that, the different channels (Twitter, Newsletter and RSS-Feed) should be integrated and a Spreadshirt-Shop should be built.
It was important to establish the new design warily without giving up the old identity completely. The result is a newsportal, which gains clear arrangement and usability.

„The competent consultancy and the professional implementation by “onlineabteilung” exalted us. And our readers are enthusiastic about the well-thought-out visual appearance and the additional features“ (Translation)

Marc C. Schmidt, CEO

Website

• freshzweinull
• www.freshzweinull.de
• Newsmagazine to the subjects web, techniques and “2.0.” with newsletter and shop

Tasks

• Develop a new design based on the existing identity
• Upgrade the lucidity of the website and simultaneously create space for advertisements

Implementation: Conception

• Conference with the customer: Focusing the target group vs. current readership
  Screening several news-websites
• Classification on the market
  Building several design-concepts to clarify the visual and conceptual direction

Implementation: Technical Realization

• Create a Wordpress-Theme
• Setup a Spreadshirt-Shop with adapted designs, so that the shop can be integrated directly into the CMS via Iframe
• Implementation of the T-Shirt-Imprint given by the customer in data-sets / files and graphic arrangement as well as the creation of the shop-products
• Installation and appliance of a newsletter system on the customer’s server
• Developing a newsletter template in Corporate Design
• Programming an online-tool, that generates automatically a newsletter from the latest articles